As the world becomes more complex, the forms of communication needed to interact on numerous levels also become more complex.  This is especially evident within contemporary institutions where gender, race, and social class differences must be negotiated on an ongoing basis through communication.

With the emergence of the mass media and its increased presence and influence in our lives, it becomes essential that we learn how to analyze this complex institution in terms of its channels and messages.  It is important to know the extent to which it offers reasonable access to diverse populations, its multiple effects upon cultures and the values that sustain them, and its potential as an instrument for effecting genuine societal change.

Career Sources and Professional Organizations

	@LA Entertainment Industry
	101 Public Relations - information to generate free publicity
	Advertising and Media Job Openings
	Advertising Job Bank
	AdWeek
	AJR NewsLink - employment information in journalism by the American Journalism Review
	American Society of Association Executives
	American Society of Business Publication Editors Job Listings
	American Society of Journalists and Authors
	AP Jobs
	B Roll Online - the television news photography web site
	BIG TV Job Listings
	Broadcasting.com
	California Association of Broadcasting
	California Chicano News Media Association - CCNMA
	California Journalism Job Bank
	California Newspaper Publishers Association
	Careers in Newspaper
	Circulation Jobs
	Civic Journalism Job Board
	Communication Arts Network
	Communications Roundtable
	Copy Editor Jobs
	Council of Public Relations Firms
	Employment Opportunities @ Random House
	Employment Resources on the Internet - Broadcasting jobs
	Federal Communications Commission
	Freelance Online - resources for freelancers in communication
	Hearst Magazines
	Hollywood Reporter
	Institute for Public Relations
	International Association of Business Communicators
	International Public Relations Association
	Investigative Reporters & Investigators Job Listings
	Journalism & Women Symposium Job Bank
	Journalism Job Bank - an excellent site published by UC Berkeley
	Journalism Jobs
	Lincoln Financial Media - boasts 18 radio stations, all in top 50 markets; 3 television stations in major southeastern markets; and Lincoln Financial Sports, a TV production company that facilitates the broadcast of Atlantic Coast Conference and Southeastern Conference football and basketball throughout the Southeast.
	Media Bistro Job Listings
	Media Central
	Media Contacts
	MediaLine
	Media Jobz
	Media Recruiter
	MediaWeek
	National Association of Black Journalists
	National Association of Broadcasters
	National Association of Broadcasters Career Center
	National Association of Government Speakers
	National Association of Hispanic Journalists
	National Cable and Telecommunications Association
	National Communication Association
	National Diversity Newspaper Job Bank - news jobs
	National Newspaper Publishers Association
	Native American Journalists Association
	News Job Network
	Newspaper Association of America
	O'Dwyer's PR Daily
	Online Public Relations
	Planet Media
	Public Affairs Council
	Public Communicators of Los Angeles
	Public Relations Society of America
	Public Relations Student Society of America
	Showbiz Jobs - includes several industries
	Society for Technical Communication
	Staff Writers Job Listings
	The PR Network
	The Write Jobs - Job listings for journalists, editors and writers
	TV and Radio Jobs
	TV Jobs
	Women Executives in Public Relations
	Work in PR

SAMPLE JOB TITLES

Entry Level:		Experienced:
	Advertising/Market Researcher		Advertising/Marketing Executive
	Associate Producer		Broadcasting Journalist
	Broadcast Assistant		Copy Editor
	Community Relations		Consumer Relations Specialist
	Foreign Service Officer		Journalist
	Public Relations Assistant		Public Relations Specialist
	News Associate		Technical Writer

ENHANCING EMPLOYABILITY

	Participate in internships
	Computer-related skills
	Strong problem-solving, decision-making skills
	Ability to communicate ideas in writing, visually and verbally
	Strong ability to work under pressure
	Strong research skills