The Office of University Communications is responsible for sharing the California State University San Marcos story to external and internal audiences to increase public awareness of and support for the university's programs, resources and mission and, in so doing, elevate Cougar pride.
The Office oversees five distinct areas:
- Publications
Steps magazine tells the amazing story of CSUSM, emphasizing programs, faculty scholars, students' accomplishments, and the positive impact of CSUSM on the community. Additional publications are developed and produced for specific purposes, including Quick Stats, an abbreviated reference guide to the university.
- Website
The CSUSM website is the University's electronic face to the world. The department oversees image, content and observance of website guidelines.
- Media Relations
The department serves as the liaison between the university and the news media by communicating newsworthy items to local, state and national news outlets of television, radio, print and online media.
- Internal Communications
The internal communications team provides effective tools and strategies to communicate with CSUSM's faculty and staff, including InSite, a bi-weekly news and information online faculty and staff newsletter, and OurSpace, an electronic announcement board for the university community.
- Branding/Marketing
CSUSM actively seeks to establish a consistency of style and image that supports the university's growing reputation. The university's Institutional Identity Standards are regularly reviewed and updated to include graphic standards, website guidelines, and lexicon.