Students who graduate with a Bachelor of Arts in Mass Media will be able to:

1. Acknowledge and reflect upon their multiple roles and responsibilities as media producers and consumers within a range of contexts;

2. Critically examine practices and processes underlying the conception, development, production, completion, marketing and distribution of mass media forms;

3. Analyze the functions and/or relationships in media organizations and systems through a variety of conceptual frameworks and at different levels of analysis, including studies of historical, political, economic and regulatory issues around media/communication technology and studies of industry practices, routines and social interactions within media organizations;

4. Develop proficiency in the of media equipment, differentiate traditional from innovative production techniques, and apply theoretical frameworks to the study of mass media products and forms;

5. Analyze a media topic, form, or theme from a variety of perspectives or levels of analysis;

6. Design distinctive media products that push the boundaries of their chosen media;

7. Utilize critical media literacy frameworks to analyze representations;

8. Identify the ways in which media shapes and transforms personal, societal, and global identities; and

9. Understand and utilize media as a tool for social change.