Be able to explain how the macro global environment (political, socio-cultural issues, economic, technological, financial) affects international trade and a firm's opportunities and constraints.

Measured by: An oral exam in GBM 425 that tests the above concepts to ensure an understanding of those elements and by a pre- and post-test covering this foundational knowledge.

Demonstrate an ability to apply the content area related to their chosen track.

Measured by: Participating in an experience related to the student’s track:

• Working on a marketing related project in Senior Experience or in the marketing area for GBM 497
• Developing an entrepreneurial project with clear international applications

Demonstrate functionality in all four skills (listening comprehension, writing, reading and speaking) of a second language.

Measured by: Passing the Berlitz or our on-campus language exam in the foreign language lab.

Demonstrate a good understanding of your personal competencies related to working effectively across cultures and to have a development plan to improve those competencies.

Measured by: Taking the GCI or IES at the beginning of the GBM program and in your their last semester or after their GBM 497 experience; also by the development plan incorporated into GBM 426.