Bennett Cherry, Ph.D.

Associate Professor
Management and Marketing Department

Teaching

• Creativity, Innovation, & Entrepreneurship
• Senior Experience—Problem Analysis

Specialties

• Creativity in Business
• Entrepreneurship & New Venture Creation
• Human Resources Strategy
• Workplace Climate Assessment
• Service Delivery Strategy

Research Interests

• The antecedents and consequences of interpersonal trust between manager and subordinate; customer and service provider
• The linkage of organizational metrics and assessments with vitally important organizational outcomes
• The construction of "online" trust
• The relationship between organizational culture and interpersonal trust
• Organizational culture as brand equity
• The creation of "sticky" organizational cultures
• Service provider responses to different service delivery mechanism

Vita

Website

Introduction
Bennett Cherry received his Ph.D. from The University of Arizona and is an Associate Professor of Management at California State University San Marcos. His major areas of research include emerging entrepreneurs, service delivery strategy, employee engagement, and humility in leadership. His research has been presented at international conferences and published in numerous academic and practitioner-oriented journals. In his consultancy, Dr. Cherry works with organizations to assess, diagnose, and repair workplace climate issues. Dr. Cherry is also an active board member of the Cal State San Marcos Foundation and serves on the Finance & Operations Committee.

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