Bennett Cherry, Ph.D.
Department Chair
Associate Professor
Management Department
Teaching
- Creativity, Innovation, & Entrepreneurship
- Senior Experience—Problem Analysis
- New Venture Management
- In the Trenches with Entrepreneurs (Practicum in New Venture Creation)
- Foundations of Business Environments
Specialties
- Creativity in Business
- Entrepreneurship & New Venture Creation
- Human Resources Strategy
- Workplace Climate Assessment
- Service Delivery Strategy
Research Interests
- The antecedents and consequences of interpersonal trust between manager and subordinate; customer and service provider
- The linkage of organizational metrics and assessments with vitally important organizational outcomes
- The construction of "online" trust
- The relationship between organizational culture and interpersonal trust
- Organizational culture as brand equity
- The creation of "sticky" organizational cultures
- Service provider responses to different service delivery mechanism
Introduction
Bennett Cherry (PhD, The University of Arizona) is Associate Professor of Entrepreneurship and Department Chair (Management & Marketing) at California State University San Marcos. His major areas of research include nascent entrepreneurs, service delivery strategy, employee engagement, and humility and trust in leadership. His research has been presented at international conferences and published in numerous academic and practitioner-oriented journals. In his consultancy, Dr. Cherry works with organizations to assess, diagnose, and repair workplace climate issues. Dr. Cherry is also an active board member of various local not-for-profits and serves as a member on the CSUSM Foundation's Finance & Investments Committee.
