The Leading Edge series is designed to give you current executive perspectives in key business topics. You will leave with timely tactics and strategies that can be immediately implemented to help grow your business.

In our first session, four of San Diego’s most dynamic and knowledgeable marketing experts will present their perspectives of the current state of marketing and give you the tools to capitalize on it.

The Panelists:

Guy Iannuzzi, CEO, Mentus
Discussion of the past, present, and future states of marketing. What has changed and what has stayed the same? What’s on the horizon?

Mike Hodges, VP Interactive, SignOnSanDiego.com
What does the new marketing mix look like and how can you effectively integrate your messages?

Ken Wahlster, Founder, CEO and Owner, BikeBandit.com
Are you wasting your online marketing dollars? Discussion on using metrics to make every penny count.

Jon Carder, CEO, MOGL.com
Groupon, Zynga, and FourSquare were the fastest companies to grow to over $1 billion in history. The common ingredient: game mechanics. How can you use game mechanics to grow your business?

Moderated by Wayne Neu, Ph.D., Assistant Professor, CSUSM College of Business Administration