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Color and Typography

FORMAL VOICE

In formal voice, we are California State University San Marcos (note: there is no comma between University and San). This voice is reserved for distinctive events and communications. The formal voice is dignified and institutional by nature. It is used in official documents, announcements, and ceremonies to all audiences, local, national and international.

Colors
If you are not printing in Pantone colors please use the CMYK breakdown on this page. Add swatches using the "Pantone + Color Bridge Coated" book when creating files in Illustrator and InDesign. Avoid combining only gold, orange or yellow with teal, blue or cyan as they represent another local University's colors.

Formal Voice Color Palette

Download Entire Color Palette

Graphic Elements
Charts created by the Chartwell Font
Blue Gradients
Solid Blocks of Formal Color using the Multiply Blend Mode

Fonts
Headlines & Subheads:
Sansumi Regular
Sansumi Bold

Interval Sans Pro Black
Interval Sans Pro Bold
Interval Sans Pro Condensed Black
Interval Sans Pro Condensed Bold

Body Copy:
Interval Sans Pro Regular
Interval Sans Pro Italic
Interval Sans Pro Condensed Regular
Interval Sans Pro Condensed Italic

Script:
Bianca

Examples

Formal Voice Example

 Formal Voice Example 

Formal Voice Example


STANDARD VOICE

The standard voice is reserved for engaging and informal communications and it is the most common voice. It is used with many audiences, including students, families, and faculty, staff, alumni, and community members. It is appropriate on and off campus.

Colors
If you are not printing in Pantone colors please use the CMYK breakdown on this page. Add swatches using the "Pantone + Color Bridge Coated" book when creating files in Illustrator and InDesign. Avoid combining only gold, orange or yellow with teal, blue or cyan as they represent another local University's colors.

Standard Voice Color Palette

Download Entire Color Palette

Graphic Elements
Same elements as used in the formal voice.

Fonts
Headlines & Subheads:
Sansumi Regular
Sansumi Bold

Interval Sans Pro Black
Interval Sans Pro Bold
Interval Sans Pro Condensed Black
Interval Sans Pro Condensed Bold

Body Copy:
Interval Sans Pro Regular
Interval Sans Pro Italic
Interval Sans Pro Condensed Regular
Interval Sans Pro Condensed Italic

Script:
Bianca
Shaquila

Examples

Standard Voice Example

Standard Voice Example

Standard Voice Example

Standard Voice Example

Standard Voice Example

Standard Voice Example


CASUAL VOICE

The casual voice is informal, friendly and energetic. These communications are for groups very familiar with the University, such as current students, recent alumni, faculty and staff. Casual voice is primarily used on campus.

Colors
If you are not printing in Pantone colors please use the CMYK breakdown on this page. Add swatches using the "Pantone + Color Bridge Coated" book when creating files in Illustrator and InDesign. Avoid combining only gold, orange or yellow with teal, blue or cyan as they represent another local University's colors.

It is advised to use a "formal voice" color in conjunction with two or three "casual voice" colors when laying out a print piece or creating a graphic.

Casual Voice Color Palette

Download Entire Color Palette

Graphic Elements
Same elements as used in the formal voice.

Fonts
Headlines & Subheads:
Sansumi Regular
Sansumi Bold

Interval Sans Pro Black
Interval Sans Pro Bold
Interval Sans Pro Condensed Black
Interval Sans Pro Condensed Bold

Body Copy:
Interval Sans Pro Regular
Interval Sans Pro Italic
Interval Sans Pro Condensed Regular
Interval Sans Pro Condensed Italic

Script:
Bianca
Shaquila

Examples

Casual Voice Example

Casual Voice Example

Casual Voice Example