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Licensing & Trademarks

Should you have any questions regarding the guidelines provided below, email us at CSUSM Corporation@csusm.edu or call 760-750-4700. Office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. Feel free to leave a voicemail and your call will be returned as soon as possible.

Pepsi Cola Company and CSUSM Pouring Rights Agreement

The University currently has an exclusive pouring rights agreement with the Pepsi‐Cola Company. Therefore only Pepsi Cola beverages may be marketed, promoted, sold or given away on the University campus (includes the Temecula campus), Contractor shall not sell, give away, or in any other manner promote or market beverages that are not Pepsi Cola products.

Using a CSUSM logo or word mark on a custom product

Many CSUSM alumni, fans, supporters, student and faculty groups and organizations wish to have custom quality products imprinted with official logos and word marks. A program has been established to protect and promote CSUSM trademarks in a positive and accountable manner. CSUSM Corporation has been designated by the University to manage the use of CSUSM Logos and Marks. The information compiled here will help guide you through the process. 

What is a Trademark?

All names and visual representations of CSUSM are considered its “trademarks” and are protected. This includes all word marks, service marks, names, name variants, nicknames, logotypes, logos, insignia, shields, seals, designs, devices, or symbols that refer to CSUSM. Also included are any words, phrases or images that imply association with the University.  

What is Licensing?

CSUSM Corporation contracts with Learfield Licensing Partners to perform licensing agreements with all vendors and individuals wishing to use CSUSM Logos and Marks. CSUSM Logos and Marks may not be used without a License Agreement. License agreements are granted on an annual basis. Learfield Licensing Partners collects the administrative and licensing fees, checks for proper insurance, quality of vendors’ product and fair labor practices, and collects royalties. While license agreements are required for both resale and not-for-sale products, royalties are only paid on items for resale.  100% of royalties generated through Learfield Licensing Partners are transferred to the campus. 

Directions to locate our licensing agreements: Click on 'Learfield Licensing Partners--> on the search bar, type in 'California State University San Marcos' --> click on 'view' --> the list will then appear in pdf. form.

I want to use a campus logo or word mark – What now?

Should you wish to use the campus logo or name on products for resale, give-away, or for your group or organization, you must follow the instructions below. 

  • The first step is to submit an online quote request to the University Store at the Custom Gifts webpage (password is "bookstore"). The University Store has the first right of refusal for production of all CSUSM trademarked product, both emblamatic and non-emblamatic. (Allow 6-8 weeks for new order, 2 weeks for reorder.)  Should you have any questions or need additional help/suggestions creating a custom product, contact University Store Manager, by email or phone (760) 750-4731. 
  • Should the University Store decline to fulfill the order, an outside vendor may be used.  If your design/product is approved for use, but the University Store cannot fulfill or wishes not to fulfill the order, the organization or individual wishing to order the product must ensure the vendor they use is licensed to use the trademark.  All University Store vendors currently hold Learfield Licensing Partners licenses.  A real-time list of vendors that currently hold licenses for CSUSM trademarks is available on the Learfield Licensing Partners website.  If the chosen vendor is not licensed, they must contact Learfield Licensing Partners to obtain a License Agreement prior to fulfilling any CSUSM product order.   
  • Art approval must be obtained before production or any use of CSUSM trademarks.  After a request for a custom quote has been submitted to the University Store online, submit artwork to University Store Manager (760-750-4731), to obtain approval of design/product using CSUSM Logos or Graphics. Approvals for logo designs and graphics usage are made according to the CSUSM Office of Communications Logo Style Guide and Brand Standards. 
  • Submit art approval documentation (and if applicable, the Learfield Licensing Partners approved vendor documentation) with your Purchase Order to CSUSM or CSUSM Corporation A/P, CRA 4600. 

Additional Information

A complete list of CSUSM trademarks 

CSUSM is affiliated with the Fair Labor Association (FLA)

Using the CSU Name

12/21/12; rev 04/22/13; rev 05/20/13