Tasting Room Management
Coming this Fall!
CSUSM has partnered with the Sonoma State University Wine Business Institute to video conference their popular Tasting Room Management Certificate classes to our CSUSM Temecula Campus!
Are you:
- A wine industry professional seeking to update your knowledge of management and marketing?
- A new industry professional that needs a solid foundation of information to be successful?
- An investor or career changer who is interested in exploring opportunities for being part of the exciting world of wine?
If you answered yes to any of the above, then these courses are designed for you!
The Tasting Room Management Certificate helps prepare individuals for more responsibility by taking seminars in direct shipping, staffing, marketing, wine club management, data base management, sales, budgeting, and customer relationship management. Each course is designed to enhance your knowledge of the various aspects of running a successful tasting room.
Fall 2013 Classes
Introduction to Tasting Room Management
A properly functioning tasting room is a key component to a winery's success. Whether you're currently a winery owner seeking to optimize sales and profitability, or a member of the tasting room staff looking to advance into management, this course will provide you with a review of the key components to meet those goals.
Session includes:
- Focusing on physical facilities management
- Inventory control
- Employment and compensation issues
- Wine education
- Salesmanship training, promotion, and merchandising
This is a CORE COURSE for the Tasting Room Management Certificate Program.
Instructor: Jil Child, Sommelier and Wine Educator, has worked in tasting room environments for the past 13 years. Her employers include Kendall-Jackson Wine Estates, Alexander Valley Vineyards, and Paradise Ridge Winery. Jil is a Sonoma State University Wine Business Alumni and also holds a B.A. Degree in Economics. She is currently working towards her designation as a Master of Wine and is co-owner of a high-end wine travel company--Wine Tours of the World. Jil will be joined by several local, successful tasting room mangers who will share their considerable knowledge and experience with the class.
Date: Thursday, December 5
Time: 8:00am-12:00pm
Location: CSUSM at Temecula
Building a Profitable Wine Club
Over the last few years, wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy it is becoming harder to attract and retain members. Building a Profitable Wine Club delves into the strategies and tactics of connecting members and potential members with wine clubs--from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members.
Session includes:
- Positioning the wine club in the minds of consumers
- Value-adds--what wine club customers really want
- Sales strategies to bring in new members
- Differentiation--making a wine club stand out
This is a CORE COURSE for the Tasting Room Management Certificate Program.
Date: Friday, December 6
Time: 8:00am-12:00pm
Location: CSUSM at Temecula
Instructor: Elizabeth Slater is a marketing savant, internationally recognized within the wine industry as a seminar and workshop leader, speaker, and trainer. Specializing in all facets of direct marketing, her seminars, presented with humor and enthusiasm, are jammed with innovative, useful and easy to implement concepts and information. Through her company, In Short Direct Marketing, Elizabeth works with wineries of all sizes as well as winery and state associations. While consulting on all facets of creating and implementing marketing, sales and public relations programs and strategies, her focus is primarily aimed at marketing wines directly to consumers. Elizabeth's career in marketing, advertising and sales has spanned a number of diverse industries and provided her with an extensive breadth of knowledge and experience. In addition to training, she teaches classes in wine marketing at SRJC in Sonoma County, is a regular marketing columnist for Vineyard & Winery Management magazine and recently, with a partner, founded the Wine Industry Network (wineindustrynetwork.com) a business-to-business Internet marketplace, connecting buyers and suppliers in the wine industry.
