EVENT MARKETING & TRADE SHOW MANAGEMENT
Many meeting professionals are also responsible for event marketing and trade show management. This course will cover how to create and execute a successful event marketing campaign, and how to work with your key stakeholders. You’ll also learn how to manage trade shows from multiple perspectives (as the exhibitor and the attendee). Includes using social media as a tool to promote meetings and events.
Prework Assignment: Read chapter 5 from the Professional Meeting Management 5th Edition textbook