Hotel Operations & Destination Marketing
Most meetings and events are held at hotels, so it’s important to understand how they operate and value your business.In Part I of this course, learn the key job functions at hotels and how meeting professional interact with them, both before an event and while onsite. Learn how hotels evaluate your business when you are negotiating a contract, giving you greater insight in striking a “win-win” agreement. In Part II of this course, find out how to work with CVBs and destination management companies to secure the perfect venue for your meeting or event. Learn the many ways destinations, hotels and SEVs (special event venues) attract meeting and event business, and how you can search for the perfect event location.
Kimberly Adams, President/CEO, Temecula Valley Convention & Visitors Bureau
Prework Assignment: Read chapters 12 & 35 from the Professional Meeting Management 5th Edition textbook