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Social Media for Events

This hot topic segment will introduce you to the challenges and opportunities the web 2.0 culture brings to events. Learn about how potential event participants find and share events, what opportunities exist to engage with attendees during an event and why you should analyze the goldmine of data that participants share via social media channels. Discussions will highlight the latest trends in the industry. Regardless of which social media platform your attendees are using, you will be able to identify the goals and objectives for your organization's participation in those social media platforms. You'll leave this class with a clear understanding of social media's affect on the events industry and how you can be a part of it.