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Meeting & Event Planning
Hot Topics
Join us for a day of short, interactive and fun "hot topic" sessions! Each session will provide you with insights and knowledge about a specialized focus area.
Destination Management
Facilitator: Bill Yahres, VP of Sales & Marketing
Risk Management for Meetings and Events
What could go wrong will go wrong and what is your plan of action? Labor strikes, fires, earthquakes or epidemics: what are the risks associated with each of these events? How do you build in counter measures to prevent or mitigate a crisis? Learn some basic principles of putting together a simple plan to respond when problems occur.
Facilitator: Thomas B. Anderson CMP, Director, Conferences & Events Technology Services Industry Assoc.
Mistakes Into Opportunities
Turning lemons into lemonade is an art. Have you ever had to pull out your juicer? In this class we will look at how some of the best have turned their marketing and event mistakes into opportunities. Mistakes are part of being human. We will discuss the art of turning them into advantages.
Facilitator: Bret Schanzenbach, CEO, Vista Chamber of Commerce
Strategic Meeting Management
Having a pro-active approach to hotel contract negotiations is one of the cornerstones of the Strategic Meeting Management (SMM) initiative. This includes an emphasis on risk reduction and cost avoidance, as well as value-added concessions. Meeting planners must understand the new market dynamics and have a specific negotiations plan for each meeting.
In this interactive workshop, attendees will learn about the many variables that influence hotel availability, pricing, contract terms, and how to effectively assess their leverage and spend for maximum results. Risk reduction and cost avoidance has become a critical metric to validate Strategic Meeting Management outcomes.
Facilitator: Robyn M. Mietkiewicz, CMP, CMM, is a Director, Accounts & Global Meeting Management Services, at Meeting Sites Resource (MSR)
Spring Schedule
Date: March 16, 2013
Day: Saturday
Time: 8:30am-4:30pm
Location: CSUSM
Fee: $149
