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Course Descriptions

MBA Bridge (all MBA students)

BA 500 (2)

Career planning, quantitative skills, and business communications. Career planning provides students with opportunities to learn about and practice strategies designed to enhance individual career success in 21st Century organizations. Quantitative skills provides a refresher in basic business calculus and probability used in quantitative courses of the MBA Program. Business communications provides strategies for effective written and oral business communications.

Business Foundations Courses

ACCT 502 (2): Foundations of Accounting

Includes financial and managerial accounting modules. Financial accounting module introduces how firms use financial statements to communicate financial conditions and results of operations to their stakeholders. Managerial accounting module addresses how accountants produce managerial accounting information for internal decision-making. Also includes environment of financial reporting, measurement framework and mechanics of financial accounting, analysis of financial statements, earnings management practices, environment of managerial accounting, cost-volume-profit analysis, and use of cost information in management decision making.

FIN 502 (2): Foundations of Finance

An overview of the basic concepts and analytical techniques utilized in the field of financial management.  Focuses on the investment decisions made by firms’ financial managers in their attempt to maximize shareholder wealth.  Includes time value of money, risk-return relationships, financial ratio analysis, net present value analysis, and the weaknesses of alternate real investment proposal analysis techniques.

MGMT 502 (2): Foundations of Management

Important concepts and applications in management including motivation, group dynamics, organization design, decision-making, communication, and organization change.

MIS 502 (2): Foundations of Management Information Systems

Examination of the value of information technology (IT), how an organization can capture this value, and how to enhance competitiveness through IT.  Introduces the latest IT and discusses implications for operations, marketing, decision-making, and e-Business activities. Also covers factors that govern the choice of IT applications, key challenges in managing IT resources, and how IT influences business strategy.

MKTG 502 (2): Foundations of Marketing

Fundamental concepts related to the role of marketing in strategic decision-making.  Includes basic definitions and understanding of various marketing philosophies; understanding the marketing environment; market segmentation, targeting and positioning; fundamentals of consumer buying behavior; and the elements of the marketing mix including and product and services, pricing, promotion, and distribution strategies.

OM 502 (2): Foundations of Operations Management

Elements associated with the design and operation of companies in manufacturing and service industries and the integration of these elements within the entire corporate strategy. Includes operations in global markets, designing and controlling the transformation process, and planning for operations. Focuses on the quantitative model building approach to problem solving.  

Core Business Knowledge Courses

ACCT 602 (2): Accounting for Managers

Includes financial accounting and managerial accounting modules. The financial accounting module discusses advance topics in preparing financial statements of its operating results. The managerial accounting module covers the use of managerial accounting information to make short-term and long-term business decisions. Also includes financial reporting for operating transactions, long-term assets and investments, financial reporting for financing activities, pricing decisions, activity-based costing, capital budgeting and other long-term decisions, budget planning and control, and decentralization and performance evaluation.

BA 602 (2): Statistics for Business Decisions

Statistical inferences emphasizing applications to business decision-making. Include estimation, hypotheses testing, analysis of variance, goodness-of-fit and regression.

BA 604 (2): Research Methods for Business

Nature, scope, and significance of business research and research methodologies. Includes the basic methodological approaches to business research, and provides practical guidelines to effective business research. Also covers primary and secondary research methods with applications to specific problems, using qualitative and quantitative methods.

FIN 602 (2): Corporate Finance

Provides students with a continuation of their exploration of the basic concepts and analytical techniques utilized in the field of financial management.  Focuses on the financing decisions made by firms’ financial managers in their attempt to maximize shareholder wealth.  Include advanced real investment proposal analysis, operating leverage, financial leverage, long-term capital structure, dividend policy, and financial engineering fundamentals.

MGMT 602 (2): Leadership and Business Ethics

In-depth analysis of the process of leadership and ethics in organizations. Focuses on students’ ability to conceptualize, integrate, and apply diverse approaches to the leadership and motivation of people in organizations, and highlights the importance of ethical behavior by leaders and followers.

MGMT 604 (2): Human Resource Management

Introduction to the principles and practices of human resource management including employment law, HR planning/recruiting, selection, training, performance management and compensation/benefits. Presents theoretical and practical information relating to the “most important asset” in organizations today – people.

MGMT 606 (2): Managing the Sustainable Enterprise

The role of business in building a sustainable world, what sustainability means to business, how it is measured and reported, and how to formulate and implement actionable value-generating strategies. Preparation for thriving in a changing business environment that values innovativeness and adaptability to current global challenges.

MKTG 602 (2): Marketing Management

Application of the basic concepts introduced in MKTG 502 through the use of case studies focused on strategic decision-making.  Case analyses focus on decisions related to products and services, pricing, distribution, promotion, and market entry.

Business Intelligence Option Courses

MIS 612 (2): Data Management for Business Intelligence

Data modeling, database design, and database administration in the context of business intelligence. Includes the role of data, files, and database in an organization, database models at conceptual and logical levels, schemas for data integrity reinforcement, as well as relational algebra and SQL using cases. Software commonly used in the industry, such as Oracle and/or Teradata, will be adopted for database implementation.

MIS 614 (2): Data Warehousing

Introduction to fundamental concepts of data warehouse, its major characteristics and physical architecture. Concepts including MOLAP, ROLAP, Star Schema, snowflake schema, and parallel computing are illustrated using real world applications.  Also examines issues related to building, utilizing and maintaining a data warehouse.  Software packages such as R and PERL are used to practice cleaning, validating, converting and integrating data from a variety of sources. Popular data warehouse solutions (e.g. Oracle and Teradata) are compared.

MIS 616 (2): Data Mining in Action

Hands-on approach to examining business intelligence applications in various business functions including finance, marketing, accounting, HR, etc. Use of existing software packages to conduct model training, prediction, and data analysis that are suitable for specific problems.  Students will develop their ability to think critically by integrating data from different business functions.

MKTG 612 (2): Customer-Focused Marketing Intelligence

Determining what data is necessary and how it can be monitored and used to better understand consumers to improve marketing decisions. Includes 3600 view of the customer, sentiment analysis, network analysis, anthropological analysis, survey analysis, and integrating disparate forms of data to understand an individual company’s customers and joint customers when partnering with another company.

OM 612 (2): Business Analytics

Introduction to the tools used extensively in business organizations to solve managerial problems. Such methods generate results that support decision-making at all levels of the organization over various time horizons. Includes deterministic such as linear, integer, and network optimization using Excel Solver, and probabilistic models such as decision analysis and Monte Carlo Simulation using Crystal Ball.

OM 614 (2): Business Forecasting

Methods used to predict the uncertain nature of business trends in an effort to help managers make better decisions and plans. Study and manipulation of historical data in the search for patterns that can be effectively extrapolated to produce forecast. Includes exploring data patterns, moving averages and smoothing methods, regression with time series data, ARIMA methodology, and judgmental forecasting and forecast adjustment.

CLUMINATING EXPERIENCE

BA 675 (2): Strategic Management in Global Environment

How firms make strategic decisions, and how organizational structures, resources and capabilities, and strategic positioning enable firms to achieve competitive advantage in an increasingly dynamic, hypercompetitive and globalized environment. Several aspects of a firm’s strategy are emphasized, including business-level, corporate, international, and cooperative strategies.

BA 685 (4): Business Intelligence Master’s Project

Applications of Business Intelligence theories and methods are implemented to investigate a wide range of managerial issues. Each project is conducted in collaboration with a local company. Projects are proposed, researched and reported culminating in a written report that includes problem identification, evaluation of potential solution, discussion of the selected implementation, and evaluation of the results.

International Business Option Courses

FIN 612 (2): International Finance

A guide to financial management in an increasingly globalized world, and in particular, to the financial management.  Introduces foundational knowledge of international financial management, including international financial environments, foreign exchange markets, exchange rate determinants and currency derivatives. Includes analyses of foreign exchange exposure, hedging of foreign exchange risk, making financing and investing decisions for MNCs.

GBM 612 (2): International Culture and Negotiations

Understanding of how business practices of other countries are essential for creating relationships, reducing conflict, and developing more effective strategies with businesspeople in other cultures. Focuses on how to use an understanding of business behaviors, assumptions, values, and attitudes to negotiate and conduct business successfully in other cultures. 

GBM 614 (2): Executive Seminar: Doing Business in a Selected Country/Region

Involves a series of guest lectures from scholars and business leaders with expertise in particular countries or regions of the world.  Potential countries/regions are Brazil, Russia, India, China and South Africa (BRICS), Latin America, the EU, and other emerging markets throughout the world.

MKTG 614 (2): Global Marketing and Sales

Challenges of marketing and sales in a global economy, difficulties that arise when buyers and sellers come from different national or cultural backgrounds. Covers the impact of cultural, political and economic differences in international marketing, and the challenges of face-to-face personal selling efforts, particularly for industrial products in global markets.

OM 612 (2): Business Analytics

Introduction to the tools used extensively in business organizations to solve managerial problems. Such methods generate results that support decision-making at all levels of the organization over various time horizons. Includes deterministic such as linear, integer, and network optimization using Excel Solver, and probabilistic models such as decision analysis and Monte Carlo Simulation using Crystal Ball.

OM 616 (2): Global Supply Chain Management

Managing material and information flows in multi-stage production-distribution networks. The knowledge and tools for developing, implementing, and sustaining strategies for managing global supply chains. Basic supply chain issues are reviewed, followed by more advanced themes related to coordinating global supply chain players and the incentive problems related to this topic.

CULMINATING EXPERIENCE

BA 675 (2): Strategic Management in Global Environment

How firms make strategic decisions, and how organizational structures, resources and capabilities, and strategic positioning enable firms to achieve competitive advantage in an increasingly dynamic, hypercompetitive and globalized environment. Several aspects of a firm’s strategy are emphasized, including business-level, corporate, international, and cooperative strategies.

GBM 685 (4): International Experience

This culminating experience lasts ten weeks.  Students spend the first five weeks at CSUSM preparing for the international experience.  The second five weeks has two different tracks. International students remain in Southern California and engage in company visits and projects.  Domestic students travel to one of the locations where the College has relationships (Denmark, Taiwan, China, Ecuador, India, etc.).  There will be in-class lectures by local faculty and business leaders as well as visits to local businesses.