The GBM program has been designed to develop professionals who need a global view on the current world environment from a business perspective. Required courses are specifically designed to build the essential knowledge and develop the personal skills that are critical to be successful in today's dynamic, uncertain, and complex business environment. GBM students can emphasize one of two tracks:
- Marketing knowledge and skills that can be applied across industries and profit and not-for-profit organizations for those interested in marketing and sales careers
- Entrepreneurship for those interested in starting their own business, but with a current or future global reach
For either track, students must complete a foreign study or work experience. This experience is designed to develop the personal insights and understanding about living and working in a foreign country that only comes from first-hand exposure. This exposure is absolutely necessary to better understand the challenges and opportunities of entering foreign markets.