NewsCenter Wildfires Story

Positioning the University

During spring semester, the Office of Communications launched a redesigned virtual newsroom, using a new content-sharing platform that makes it even easier to publish and share news and information about Cal State San Marcos. Some of the key improvements include an updated visual design featuring prominent photos, a media gallery with downloadable images, better integration of social media and a design that responds to the viewer’s screen, including optimization for mobile devices. 

When the Cocos Fire broke out on the hills behind CSUSM on May 14, the Office of Communications put its crisis communications plan and upgraded news site to the test. 

As the University evacuated students and employees, canceled finals and postponed commencement, staff in Communications worked diligently to keep all stakeholders apprised of the latest news and developments, publishing updates online as well as on Facebook, Twitter and Instagram.

Recently PR Daily, the most visited public relations blog in the world, profiled CSUSM’s communications response to the wildfires.  Click here to read the article.

Telling Our Stories

The Office of Communications takes pride in sharing the news about Cal State San Marcos. Here are some of the recent headlines we helped create:

San Marcos President to Lead Biotech Program for Cal State

San Marcos students graduate, despite fires

 CSU San Marcos Honors Former Little Rock Nine Student

New student union building opens at CSUSM

CSUSM Considers Recreational Surfing as Viable Form of Fitness

Click here for a complete listing of CSUSM's media mentions.

Return to the main Advancing CSUSM page »