RADD Program

About RADD

RADD is the Entertainment Industry's Voice for Road Safety. Our goal is to reduce deaths and injuries across all age groups by increasing road safety awareness and promoting sober driving.

Alcohol related crashes continue to be a leading killer of college-aged young adults. RADD (Recording Artists Against Drunk Driving) has been the leader in developing designated driver and prevention programs to help combat this issue.

In 2009, RADD partnered with UCI Health Education to obtain a grant from the California Office of Traffic Safety (OTS) to continue development of university-based designated driver initiatives.

RADD Rewards Program

Bars and restaurants participating in the RADD Rewards program will provide incentives for designated drivers. These specials can include:

Free non-alcoholic beverages
Free food
Gift certificates for future visits
Free cover charge/admission

By joining the RADD Rewards program, bars and restaurants benefit from marketing efforts including posters, RADD Rewards cards, and social media. RADD establishments enjoy increased patronage and positive community presence.

Visit http://collegeisradd.org/bars.htm for participating bars and restaurants

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