Biography: R.K. Srivastava, Ph.D.

Professor and HOD Marketing and academic head, SIMSREE, University of Mumbai - 150 years of standing. He has more than 25 years of managerial experience. He was Country head for Rowa before becoming Professor. He is  an advisor to Indian & MNC Companies of SARC countries.

Dr. Srivastava has published over 195 research papers in International and National Refereed Journals. He has given lectures in US (Penn State University-Smeal, Simmons College-Boston, Angelo State University-Texas, CSU, Denmark, Thailand, Srilanka, and Nepal.

He has chaired session at international conferences at US, Canada, Malaysia, Korea, and India and written five Books in areas of product management, sales management, negotiation, international business-culture and retail case study.

He is an approved Ph.D. Guide since 2005 for guiding doctoral students of University of Mumbai and SNDT Women's University and D.Y. Patil University in the field of Marketing.