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Marketing, Business Administration Option

Offerings: Bachelor | Minor

Course Description

Marketing has been defined as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (American Marketing Association). Effective marketing is very important for the long-term success of any organization because it focuses the organization on attracting and retaining customers through its combination of product, pricing, distribution, and promotion strategies.

All students in the Marketing Option will take a course that focuses on the foundational principles of marketing, and courses that explore personal branding, the behavior of consumers, the process through which marketers conduct research to understand consumers, and the special challenges and opportunities marketers face in different cultures. In addition, students will take specialized elective courses that focus on developing appropriate strategies for targeting and serving customers. Through their coursework and other educational experiences, students can prepare for a variety of positions in areas such as marketing communication and advertising, sports marketing, customer relationship management, marketing research, sales, services marketing, and international marketing.

College of Business Administration (CoBA)


  • Account executives
  • Marketing coordinator
  • Marketing specialist
  • Sales representative
  • Social media manager


  • Advertising
  • Consumer products
  • Marketing
  • Public relations
  • Technology


Advertisement, Analysis, Analytics, Art, Brand, Branding, Business, Communicate, Consumer, Creative, Customer, Digital, Direction, Market, Marketing, Numbers, Sales, Social media