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John Q. Faculty is a lecturer in the Management and Marketing Department at Cal State San Marcos. He earned his Ph.D. in Marketing at the University of DC. John also holds an MBA and an M.S.E. in Industrial and Operations Engineering from the University of Michigan, an M.A. in Economics from Indiana University, and a B.A. in Mathematics and Russian from Trinity University. John worked in marketing and business development at Dell Computer Corporation and in management consulting at Deloitte Consulting prior to completing his Ph.D. He has also worked as an instructor in Russia and Bulgaria. John's primary research interests include consumer decision making, consumer search behavior, and retail assortment strategies. He has served as a reviewer for the European Marketing Academy.