Tito Zamalloa

Principal, Z Marketing Factory

Tito brings years of marketing and management leadership expertise. He is with HP in Global Product Management roles. Prior to HP, he was Senior Vice President of the San Diego Consulting Group. He formerly served marketing roles across Fortune 100 brands such as AT&T, McDonald’s, PepsiCo, and H&R Block. Tito also worked in executive management roles at Razer Gaming, Gaming-Entertainment Technologies, Inc. and at a leading advertising agency. He also ran VC and Angel funded enterprises.

He is active in professional and community organizations; including the AMA and CMO groups. He volunteers and mentors actively; and is a start-up advisor for entrepreneurs at Connect-SDVG; a leading business incubator.

Tito is an adept marketing educator, currently serving as adjunct faculty at UCLA, UC Irvine, Cal State San Marcos and National University. His courses cover business, management, marketing and strategy.

Tito received his Bachelor of Science degree in Business Administration from the California State Polytechnic University in Pomona, CA; and has a Master of Business Administration from the Anderson School of Business at the University of California, Los Angeles.

Contact Tito at tzamalloa@csusm.edu