Should you have any questions regarding the guidelines provided below, email us at CSUSM Corporation@csusm.edu or call 760-750-4700. Office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. Feel free to leave a voicemail and your call will be returned as soon as possible.
The University currently has an exclusive pouring rights agreement with the Pepsi‐Cola Company. Therefore only Pepsi Cola beverages may be marketed, promoted, sold or given away on the University campus (includes the Temecula campus), Contractor shall not sell, give away, or in any other manner promote or market beverages that are not Pepsi Cola products.
Many CSUSM alumni, fans, supporters, student and faculty groups and organizations wish to have custom quality products imprinted with official logos and word marks. A program has been established to protect and promote CSUSM trademarks in a positive and accountable manner. CSUSM Corporation has been designated by the University to manage the use of CSUSM Logos and Marks. The information compiled here will help guide you through the process.
All names and visual representations of CSUSM are considered its “trademarks” and are protected. This includes all word marks, service marks, names, name variants, nicknames, logotypes, logos, insignia, shields, seals, designs, devices, or symbols that refer to CSUSM. Also included are any words, phrases or images that imply association with the University.
CSUSM Corporation contracts with Learfield Licensing Partners to perform licensing agreements with all vendors and individuals wishing to use CSUSM Logos and Marks. CSUSM Logos and Marks may not be used without a License Agreement. License agreements are granted on an annual basis. Learfield Licensing Partners collects the administrative and licensing fees, checks for proper insurance, quality of vendors’ product and fair labor practices, and collects royalties. While license agreements are required for both resale and not-for-sale products, royalties are only paid on items for resale. 100% of royalties generated through Learfield Licensing Partners are transferred to the campus.
Directions to locate our licensing agreements: Click on 'Learfield Licensing Partners' --> on the search bar, type in 'California State University San Marcos' --> click on 'view' --> the list will then appear in pdf. form.
Should you wish to use the campus logo or name on products for resale, give-away, or for your group or organization, you must follow the instructions below.
Using the CSU Name
12/21/12; rev 04/22/13; rev 05/20/13