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Brian Reyes

Senior Vice President Higher Education
C&W Services 

Brian ReyesBrian brings extensive leadership in in the higher education sector, with prior experience as Senior Vice President, Business Development, for Sodexo Universities Segment.
Brian has over 25 years of experience as a Strategy & Commercial Development Leader with demonstrated success in creating strategic plans, constructing business partnerships, leading high performance teams, and driving market share gains leading to strong business results. In positions with C&W Services, Sodexo, PepsiCo, YUM! Brands, and Buy.com, he has demonstrated success leading complex strategies for growth.

Brian is responsible for shaping strategies for growth, improving customer retention, enabling service performance and adding innovation to higher education client partnerships.
• Ensures that the comprehensive service offering inclusive of Real Estate, Property Management and Facilities Management solutions have awareness throughout the Higher Education market.
• Creates strategic partnerships with leading institutions that are clearly aligned with their mission, supports their vision, and improves their student, faculty, and donor experience initiatives.
• Supports higher education industry associations with thought leadership and facilitation of panels focused on trending topics related to driving student experience, improving student retention, increasing social mobility, promoting inclusive environments, and supporting student wellness.

Professional Affiliations
• Higher Education Facilities Forum
• Council of Independent Colleges
• NACUBO
Education / Community Engagement Leadership
• Foundation Board Member – California State University, San Marcos, CA
• Dean’s Council – College of Communication & Fine Arts, Loyola Marymount University, Los Angeles, CA
• Strategic Planning Committee / Capital Campaign Board – SMCHS, Rancho Santa Margarita, CA
Education
• Masters - Business Administration, Pepperdine University, Malibu, CA
• Bachelor of Science - Finance, California State University, Long Beach, CA