RADD® is committed to eliminating the root causes of drunk driving crashes.
RADD is the Entertainment Industry's Voice for Road Safety. Their goal is to reduce deaths and injuries across all age groups by increasing road safety awareness and promoting sober driving.
Alcohol related crashes continue to be a leading killer of college-aged young adults. RADD (Recording Artists Against Drunk Driving) has been the leader in developing designated driver and prevention programs to help combat this issue.
In 2009, RADD partnered with UCI Health Education to obtain a grant from the California Office of Traffic Safety (OTS) to continue development of university-based designated driver initiatives, as a result, CSUSM is designated as a campus partner.
Bars and restaurants participating in the RADD Rewards program will provide incentives for designated drivers. These specials can include:
By joining the RADD Rewards program, bars and restaurants benefit from marketing efforts including posters, RADD Rewards cards, and social media. RADD establishments enjoy increased patronage and positive community presence.
Check out CollegeisRADD.org for more information on participating bars/restaurants in California.