Streamlining content and decluttering pages in 2019 have resulted in fewer pages being served, while the amount of website visitors has increased by over 4%.
8% of users have moved from desktop to their mobile devices to access the campus website. Trends in traffic sources show a decrease of 4% of users entering the CSUSM site directly, while there is an overall increase in traffic from third party sites (e.g. search engines, social etc).
There was a 10% increase in visitors using the CSUSM web search. The top 3 search queries remained consistent while "career center" and "nursing" have been replaced by "bookstore" and "25live".