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Katy Ellquist

Katy Ellquist

Marketing Communications Coordinator

Caterpillar Financial

Class of 2010

Brief description of role/ job duties: I develop and execute the customer-facing, external marketing communications and content strategy globally for the financial arm of Caterpillar, the biggest heavy equipment manufacturer in the world.

Favorite thing about your job: Working for Caterpillar, you get to be part of something that impacts the communities everywhere in the world. We manufacture the heavy equipment and develop the financial solutions that help build the infrastructure we utilize every single day. It’s very rewarding to know that each project I have the opportunity to be part of can affect businesses of any size, worldwide. Not to mention, Cat is one of the Top 100 Brands in the world. I can finally say that I have moved on from having just a job and I have found my career.

Favorite thing about the MKTG department from your CoBA memories: The small class sizes significantly contributed to gaining a true understanding of the fundamentals of each course. Having the opportunity to get to know your professors and being able to ask questions is invaluable. The Senior Experience program is truly a great opportunity to gain visibility into the real world if you are new to the workforce or corporate world. 

Favorite MKTG class: Sports Marketing and Marketing Research. These two classes were extremely different, but still impact my career, almost 10 years later. The marketing concepts I learned and knowledge I gained in sports marketing and marketing research I have been able to apply across my positions in professional sports to marketing agencies, to my role today.

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