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Biography of Aleksandar Reljic

Biography: Aleksandar Reljic

Experienced, results-driven executive with 15 years of successful experience in driving teams and organizations through accelerated growth, re-organizations, turnaround, declining budgets and staff, uncertainty and success in highly competitive, high stress markets. Posses intimate knowledge of Consumer PC and CE technology buying/channel behavior, eCommerce optimization, advertising efficiencies and ROI, streamlining of marketing and promotional planning processes and execution. Earned reputation as a leader for complicated projects and situations in harsh business and economic environments, turning organizations into profitable units while able to motivate teams to achieve results under pressure. P&L of >$400 million and Marketing budgets in excess of $50 million annually. Experienced in dealing with Ad/Media agencies: Woo, Crispin Porter Bogusky, Kinetic Results, Carat, Leo Burnett, McCann-Erickson, TTK, Swanson-Russell


  • Proven track of managing a P&L with multi-channel, complex product organization (operating plan creation, strategy, marketing, promotions, product pricing and margin management…)
  • Integrated Marketing management for PC and CE marketing/advertising for multi-channel direct response efforts (TV, print, online, email, catalog…). Experience in ad creation, Ad/Media Agency dealings
  • Go-to-market/demand generation strategy and execution for new market segments, products