This workshop gives an introduction to and basic understanding of emerging markets. We will review historical trends and contemporary events to examine distinct socio-cultural, politico-legal, economic, and institutional context of the emerging markets. We will explore the challenges and opportunities of emerging markets. The focus is on key functions of participation in the emerging markets - management, marketing, operations, finance, and on how leaders may successfully negotiate these markets. Geographically, the workshop will focus on BRICS and beyond.