|Definition:||This policy governs the delivery of state-funded communications and marketing resources to units of the University that are self-supporting or are funded by other than state General Fund revenues. The policy also applies to units funded by the state General Fund in certain circumstances. The policy includes the areas of media relations, publications, and marketing, which are defined in the following paragraphs. Media Relations: Dealing with any news media, on or off campus, including but not limited to newspapers, magazines, newsletters and other print publications; radio and television stations, cable television programs, and other broadcast media; news related web sites, listserves and other internet based media. Publications: Involves the preparation of communications vehicles intended for receipt by on and off-campus target audiences. Includes, but is not limited to, print publications, broadcast programming, and internet information. Marketing: Involves "branding" the institution (as opposed to individual programs or units within the institution) through interrelated activities in publicity, public relations, advertising and promotion. Includes delivery by print, electronic and internet communications vehicles.|
|Authority:||Executive Order 753: Allocation of Costs to Auxiliary Enterprises.|
|Scope:||This policy applies to Cal State San Marcos, its auxiliary organizations and self-support units.|
|Responsible Division:||University Advancement|
|Signature Page/PDF:||View Signatures for Communications Chargeback Policy Policy|
|Related Documents and Forms:||
A. Operations in support of the institutional mission are supported by the State of California General Fund.
A. Units not supported by General Fund revenues shall be charged for services provided by the Office of Communications and Marketing. (See attached fee schedule.)
B. Some services, particularly in media relations, may be supplied without charge because they are deemed to be in the interest of the campus as a whole.
C. Units have the option of obtaining graphic design and marketing services outside the University. (Media relations services must be coordinated with Communications.)
III. PER PROJECT FEE
A. For projects undertaken at the hourly rate a free initial meeting will determine the parameters of the job and result in an estimate of the overall costs of the project.