department menu

Identity Policy | Policies | CSUSM

Identity Policy

Definition: This policy governs identity materials on the campus.
Authority: The President
Scope: This policy applies to all academic programs, administrative units, and auxiliaries. The involvement of units affiliated with the University that are funded by external or private sources will be negotiated on a case-by-case basis.
Responsible Division: Office of the President
Approval Date: 10/12/2001
Originally Implemented: 09/24/2001
Signature Page/PDF: View Signatures for Identity Policy Policy



In the interest of effectively coordinating the University's efforts at identity and branding, it is necessary to guide units in the use of campus communications marks. This policy assigns responsibility for management of the campus identity system to the Office of Communications, a part of the Division of External Affairs.


Periodically the Office of Communications shall produce graphic guidelines pertaining to the use of campus symbols, the approved appearance of stationery and business cards, and other matters related to management of the University's identity program.

It is the responsibility of the Director of Communications, in consultation with the Vice President for External Affairs and the President, to administer the campus graphic identity program.

Requests for variance from the established guidelines are to be presented to the Director of Communications, who shall consider their merit relative to the needs of the unit, the institution and the long-term goals of the identity program.