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College of Business Administration

Interfaith Community Services

interfarith team

Project Summary: Interfaith Community is a non-profit organization looking to attract new donors and support from both Generation Z and Millennials in order to continue providing help to those in need all over San Diego County. The team's research comprised of target market dissection, analysis of successful social media and marketing campaigns, and an assessment of Interfaith’s current social media presence. The team recommended using social media applications Instagram and TikTok to better reach the target market and create awareness of Interfaith’s presence. Additional recommendations were provided for improving Interfaith’s current website and brand

Student Team Members: Christina Huynh, Analisa Almaguer, Dhani de Vera, Francis Garcia, Wesley Taylor

Faculty Advisor: Vassilis Dalakas, Ph.D.

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