Brian Reyes

Chief Revenue Officer
Xanitos, Inc. 

Brian brings extensive leadership in in the higher education sector, with prior experience as Senior Vice President, Business Development, for both C&W Services and Sodexo. 

Brian has over 25 years of experience as a Strategy & Commercial Development Leader with demonstrated success in creating strategic plans, constructing business partnerships, leading high performance teams, and driving market share gains leading to strong business results. In positions with Xanitos, Inc., C&W Services, Sodexo, PepsiCo, YUM! Brands, and Buy.com, he has demonstrated success leading complex strategies for growth. 

• Brian is responsible for shaping strategies for growth, improving customer retention, enabling service performance and adding innovation to higher education and healthcare client partnerships. 

Professional Affiliations 
• Higher Education Facilities Forum 
• Council of Independent Colleges 
• HealthSpaces 
Education / Community Engagement Leadership 
• Foundation Board Member – California State University, San Marcos, CA 
• Dean’s Council – College of Communication & Fine Arts, Loyola Marymount University, Los Angeles, CA 
• Strategic Planning Committee / Capital Campaign Board – SMCHS, Rancho Santa Margarita, CA 
Education 
• Masters - Business Administration, Pepperdine University, Malibu, CA 
• Bachelor of Science - Finance, California State University, Long Beach, CA