Katie Morales

Brief description of role/ job duties: Manage upstream marketing activities through surgeon and distributor interaction, market analysis benchmarking competition. Create strategic business plans including market analysis, product lifecycle planning, financial and sales projections and commercialization strategies. Manage product launches through developing support material and performing product training. Analyze technical financial schedule and sales information.

Favorite thing about your job: Being able to collaborate with top orthopedic, neurosurgeons and engineers to develop cost effective, leading edge technology and implants that treat spinal disorders that make a positive impact on patient lives.

Favorite thing about the MKTG department from your CoBA memories: Collaborating with students on various projects. Learning from classmate experiences and attending the networking events the college sponsored. 

Favorite MKTG class: Sports Marketing

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