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Luke Wester
Digital Marketing Analyst
Miva, Inc.
Class of 2015
Brief description of role/ job duties: Customer acquisition strategies, content and advertising strategy, SEO and SEM, curating buyer journies, conversion optimization, email drip campaigns, and marketing performance evaluation
Favorite thing about your job: Coming up with creative ways to engage and convert users while making data-driven decisions.
Favorite thing about the MKTG department from your CoBA memories: Learning fundamental marketing concepts that I can apply to my career.
Favorite MKTG class: Consumer behavior - this class teaches you scientifically proven consumer behavior tactics that can be used in marketing campaigns. This class was one of the most helpful for my career.