Your  Account:


Here is a list of frequently asked questions regarding social media use, as well as tips on some of the primary social media sites. This will be added to regularly.

Social Media Tips

  • Respond quickly.
    Respond to questions within 24 hours. Do your best to find the answer, but always provide the relevant contact information for follow-up questions.
  • Keep it brief.
    Almost every social media sites limit the amount of characters you may use in a post but try to be even briefer than they require. People move through the Web very quickly and don't have much time for extraneous words.
  • Post the right amount.
    Simply having an account isn't enough — you need to populate that page with good content. We recommend a maximum of one post per day on weekdays (ie: up to five posts per week), with at least one post per week as a minimum.
    • Facebook: at least once per week, up to a maximum of five posts per week.
    • Twitter: at least three times per week, up to a maximum of five posts per day
    • Instagram: at least once per week, up to a maximum of two posts per day
  • Ask questions in your posts.
    Don't just talk at your readers — engage them. Ask questions in some of your posts and see what kind of response you get via comments from fans.
  • Monitor your page, and keep up with the conversation.
    Regularly read all the posts on your page wall, including those posted by others. Sometimes, students will ask important questions via Facebook rather than phone or email. Make sure to find these questions and answer them directly on the page.
  • Be courteous.
    Don’t write on social media anything you wouldn’t say to your mom.