CSUSM’s official Social Media Policy, Guidelines and Disclaimer apply to individuals
as well as academic and administrative units who engage in social conversations on
behalf of the University. All employees who use social media on behalf of the university
are also subject to the Social Media Policy(coming soon). Because social media tools
and applications have the potential to have a significant impact on the reputation
of the University, we have developed this document to help properly portray, promote
and protect the institution and to assist CSUSM employees in managing their social
In order to have an officially recognized CSUSM social media account, the following
must be observed.
Social Media Guidelines
- Anyone wishing to create account for the university must be an employee of the university,
and submit a request for approval including the names and contact information of two
- Each social media account shall have at least two administrators. If two are not available,
you may request that a staff member from the Office of Communications help to administrate.
This is to ensure accountability, as well as to share the load of posting.
- Naming Guidelines: Naming a social media account is important for consistency and
brand unity. Whenever possible, “CSUSM” or “Cal State San Marcos” should be listed
before the department, program or organization name.
- Logo and profile images: account and pages should feature the proper University-approved
logo or photographs used to display CSUSM’s campus beauty. Where a social media application
allows customization of colors or design, the University style guide still applies.
Be respectful of CSUSM, its services, employees, students and constituents.
Let all your interactions via social media on behalf of the university do no harm
to the University or to yourself. Use good judgment about content, and do not post
any content that is threatening, obscene, a violation of intellectual property or
privacy laws, or otherwise injurious or illegal
Think before you post
Understand that social media is public, permanent and retrievable. Please treat your
role using social media on behalf of the university seriously and with respect. Your
messages can be read by anyone, even those not on your friend/subscriber list. Similar
to university email, there should be no expectation of privacy in your posts or messages.
Be timely and relevant
Content should only be posted if it furthers the University’s educating, teaching
or research mission. Assign administrators who can regularly post and monitor content.
If possible, create a posting schedule. The recommended minimum frequency is 1-2 per
week. Accounts will be reviewed annually and those that have been inactive for several
months will need to be removed.
Be clear and transparent
Clearly state your role or title in your interactions with anyone when using social
media on behalf of CSUSM. University employees who use social media personally should
clearly communicate that they are not acting in a representative capacity. All account
should include a disclaimer regarding content and opinions on this site. (e.g. Shared
posts and RT’s are not endorsements)
Be accurate, and correct your mistakes
Make sure you have all the facts before you post. It is much easier to verify information
before posting, than to retract it later. Cite and link to sources when applicable.
If you make a mistake, admit it. Be upfront and timely with your correction. It is
best to publicly show a correction rather than deleting and reposting information.
Do not censor negative comments
It is best not to censor negative comments toward CSUSM left on your social media
sites, as it violates the spirit of social media and the principles of free speech.
In many cases, your other page fans will come to your defense and counter the negative
comment with a positive response. If this doesn't happen, you may use your best judgment
as to whether you want to reply officially and respectfully, or simply ignore the
comment. (When in doubt, please consult the Office of Communications, email@example.com)
However, delete comments with offensive or inappropriate language, personal attacks,
or confidential information.
Censor promotional posts sometimes
You may delete any spam or promotional posts from your wall, and upon repeated offenses,
block the user responsible. However, if the promoted post is relevant to our social
media audiences (see above) and doesn’t directly complete or conflict with a policy
or contract with CSUSM, it is not necessary to delete. (e.g. a company trying to sell
textbooks would be in conflict with our bookstore, but a local business posting an
internship may not be.)
Use of CSUSM Social Media
These rules apply to all persons who use CSUSM Social Media channels.
We expect conversations on our social media channels to be conducted with respect.
We reserve the right to delete comments and posts that include profanity, vulgar or
abusive language, sexually harassing content, name-calling, personal insults or other
offensive content. In some cases, the person who posts such content may be banned
Comments that stray from the designated topic (known as thread-hijacking), spam or
promotional posts, or exploitations of our accounts or posts are also subject to removal
CSUSM respects the intellectual property of others and we ask users of our social
media sites to do the same. We will, at our discretion, delete posts and limit access
to our social media sites of any users who infringe on any intellectual property rights
In regards to content posted on and collected through our website, CSUSM follows
protect the privacy of our community members, please do not include personally identifiable
information, such as social security numbers, driver’s license numbers, financial
account numbers, phone numbers or home addresses. We reserve the right to delete posts
containing this information, but we do not monitor or moderate posts by the community
and are not responsible for any personal information posted by users to our social
CSUSM Social Media sites are subject to the campus Social Media Policy.
CSUSM welcomes the exchange of ideas about university programs, issues, events and
activities on social media websites. The material posted, however, does not necessarily
represent the views or policies of the University.
The University reserves the right to remove pages, posts, comments, or other content
from CSUSM social media sites that contain inappropriate material or do not adhere
to the University’s Social Media Policy or Guidelines. The University may remove content for any reason, including but not limited to,
content that contains confidential information, or that it deems threatening, profane,
obscene, a violation of state or federal laws, commercial or promotion of a political
candidate, a commercial or business product or service, or otherwise injurious or
illegal. Use of this site is governed by the CSUSM Social Media Policy.
By submitting content to any CSUSM social media site, users understand and acknowledge
that this information is available to the public, and that CSUSM may use this information
for internal and external promotional purposes.
Links to content or other Internet sites should not be construed as an endorsement
of the organizations, entities, views or content contained therein. CSUSM is not responsible
for the content of those external web sites. Users who do not wish to have information
they have made available via social media sites used, published, copied and/or reprinted,
should not post on the social media sites.