Marketing Content Coordinator
Class of 2014
Brief description of role/ job duties: I am in charge of Business Development Marketing I manage all inbound leads. I run the website editing content, design and SEO optimization. Drive website traffic and lead generation. Build a B2B Mailing list and CRM database management initiative. Craft, implement and lead email and drip campaign. Spearhead marketing content and material creation. Handle social media account management. Optimize campaign design, creation, and performance management. I am also responsible for creative copy-writing and landing page design and creation.
Favorite thing about your job: I get to be creative and use social media and the latest technology to do my job. I get to work with lots of different companies so everything is always changing.
Favorite thing about the MKTG department from your CoBA memories: I really loved how everyone wanted to help. The teachers were truly passionate and loved teaching us. It really helped me get creative and figure out what I wanted to do with my life.
Favorite MKTG class: Consumer Behavior! It sparked my interest in learning about why people buy products and services. It really got me interested to learn how to market to people. It made my passion for advertising grow vastly!