The mission of the Global Business Management Option is to develop talent for a sustainable
world. The GBM program has been carefully designed to broaden our students’ global
worldview and develop worldly professionals.
Required courses are specifically designed to build the essential knowledge and develop
the personal skills that are critical to be successful in today's dynamic, uncertain,
and complex business environment.
For their elective courses, GBM students can emphasize one of three tracks:
Marketing knowledge and skills that can be applied across industries and profit and not-for-profit
organizations for those interested in marketing and sales careers
Entrepreneurship for those interested in starting their own business, but with a current or future
Information Systems for students interested in helping firms manage their information systems while working
in a global environment
For either track, students must complete a foreign study or work experience. This experience is designed to develop the personal insights and understanding about
living and working in a foreign country that only comes from first-hand exposure.
This exposure is absolutely necessary to better understand the challenges and opportunities
of entering foreign markets.