Marcella Graham

Utility Telecom Group 

Class of  2015

 

 The brief description of role/ job duties: I do digital marketing for a telecommunications and technology company. Around 20% of my job is OOH and 80% is digital. Some of my job duties are below.

• Build and run all paid search and display CPC advertising campaigns through Google ads
• Develop and maintain brand identity using current design trends as the head graphic designer
• Develop and write SEO forward content strategy
• Work with various advertising medium contacts 
• Run all social media accounts

Favorite thing about your job: I like the freedom of being able to work from home.

Favorite thing about the MKTG department from your CoBA memories: I loved working with small business owners. 

Favorite MKTG class : Social Media Marketing.