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MANAGEMENT
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Marketing

Marcella Graham

Graham

Utility Telecom Group 

Class of  2015

 

 

The brief description of role/ job duties: I do digital marketing for a telecommunications and technology company. Around 20% of my job is OOH and 80% is digital. Some of my job duties are below.

  • Build and run all paid search and display CPC advertising campaigns through Google ads
  • Develop and maintain brand identity using current design trends as the head graphic designer
  • Develop and write SEO forward content strategy
  • Work with various advertising medium contacts 
  • Run all social media accounts

 

Favorite thing about your job: I like the freedom of being able to work from home.

 

Favorite thing about the MKTG department from your CoBA memories: I loved working with small business owners. 

 

Favorite MKTG class : Social Media Marketing.