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Luke Wester

Luke Wester

Digital Marketing Analyst

Miva, Inc.

Class of 2015

Brief description of role/ job duties: Customer acquisition strategies, content and advertising strategy, SEO and SEM, curating buyer journies, conversion optimization, email drip campaigns, and marketing performance evaluation 

Favorite thing about your job: Coming up with creative ways to engage and convert users while making data-driven decisions.

Favorite thing about the MKTG department from your CoBA memories: Learning fundamental marketing concepts that I can apply to my career.

Favorite MKTG class: Consumer behavior - this class teaches you scientifically proven consumer behavior tactics that can be used in marketing campaigns. This class was one of the most helpful for my career. 

Luke's LinkedIn Profile

Marketing Departmentcgreen@csusm.edu