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College of Business: Marketing
Marketing Internships

Exciting news, Marketing Majors! New Elective Course starting Spring 2024: Marketing Internships (MKTG 484-8)
Steps to Get Started

Steps to Get Started

1) Begin your preparations by reviewing relevant resources and searching for internships.

2) During the registration period, submit an interest form to obtain a permission number for enrollment.

3) Find an internship that aligns with the department's criteria.

4) Obtain approval from the instructor by completing and submitting a placement form.

5) Start your internship while continuing with your coursework.

6) Complete all assigned tasks and ensure your employer submits your performance review.

*Please note that if you want to intern with an organization not listed in our database you should allow at least 5 weeks before the start of the semester.

Please visit the Credit Internship Resources from Career Center for more information on the criteria that must be met for the job to qualify as a marketing elective.

  • For questions or additional information, please contact the course instructor Carolina Rodriguez
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Boost Your Career!

Dive into real-world marketing experiences and boost your career!

Earn credit for your internship - paid or unpaid!

Marketing Internship Job Requirements

1) Meaningful to Marketing

  • The internship should offer roles and responsibilities that are meaningful, valuable, and highly relevant to the student's marketing major.
  • Clerical or administrative tasks should make up no more than 20% of the internship duties.

2) Credible Employer

  • Interns cannot be hired by or work for a family member or relative.
  • Each organization is limited to hosting a maximum of TWO unpaid interns who are receiving academic credit from our program in any given term.
  • While we discourage entirely remote internships, some remote or virtual components may be acceptable. Please see the following link for our department’s policy on remote internships. For additional questions please consult the Department Chair and/or Instructor: Carolina Rodriguez

3) CSUSM Approved Community Partner

‼️ Please allow up to five weeks for the processing of new applications.

4) Meet the Hours/Weeks Requirements

  • The internship must adhere to the following minimum criteria:
    • Minimum duration: 12 weeks (regular academic year), 8 weeks (summer).
    • Weekly requirement: minimum of 5 hours and maximum  20 hours per week.
    • Total hours: Cannot exceed 250 hours (fall/spring semesters).

5) Progress Student’s Career

  • The internship should take place in a suitable business environment with direct supervisor interaction.
  • The employer should provide all essential equipment and supplies.
  • Any work-related expenses incurred by the intern should be either covered or reimbursed by the organization unless alternative financial arrangements have been agreed upon.

Why should you do an internship?

  • Practical Experience: Dive into real-world marketing work, learn from seasoned professionals, and understand the strategies that drive successful businesses.

  • Skill Development: Hone your skills in communication, creativity, and analytical thinking. Marketing internships provide a fertile ground to expand your professional skills.

  • Networking Opportunities: Build valuable connections within the industry. Internships open doors to a wide network of professionals, which could be instrumental for your future job endeavors.

  • Portfolio Building: Create a robust portfolio showcasing your contributions to actual marketing projects. This portfolio will serve as a tangible testament to your capabilities and experiences, aiding in your job search post-internship.

  • Career Clarification: Explore the various avenues within the marketing domain. Understanding your preferences and strengths can guide you towards a specialized career path in marketing.

  • Performance Evaluation: Get real-time feedback on your performance. Internships allow you to identify areas of strength and areas for improvement to become a well-rounded marketing professional.

  • Competitive Edge: In a job market that’s becoming increasingly competitive, having a marketing internship under your belt gives you a distinctive advantage.

Embark on a marketing internship journey, and set the cornerstone for a successful and fulfilling marketing career.

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When are internships available?

Internship courses became available starting Spring 2024, with additional offerings planned for Summer 2024 and expected to continue into Fall 2024.

What is the credit structure for the internship course?

You have the option to register for either a 2-unit (MKTG 482-5) or a 4-unit course (MKTG 484-8) based on your program and individual needs. While both options have identical classroom requirements, the required internship hours differ, with a minimum of 72 work hours for the 2-unit course and 155 work hours for the 4-unit course.

What are the prerequisites for the internship?

The course prerequisites for the internship are BUS 300 and either MKTG 302 or MKTG 305.

How is this course graded?

Your performance in the internship course is evaluated on a Credit/No Credit basis. This means that instead of receiving a traditional letter grade, you will receive credit for the course if your work meets or exceeds the established criteria, including attendance to class meetings, participation, completion of all assignments, and demonstration of professional skills.

Do I need to attend class?

Yes. The course encompasses an academic component that includes classroom sessions. For the Spring semester, classes are scheduled on selected Fridays from 8:30 am to 10:20 am (class does not meet every week). Summer 2024 is scheduled for the second 5-week session (Jul 8 - Aug 10) on Saturdays from 9:00 am - 1:30 pm.

Can I get credit for an internship that I already completed?

No. Internships cannot be approved retroactively for credit. Like any academic coursework, an internship requires faculty supervision, learning objectives, and regular feedback.

Are there specific requirements for marketing internship positions?

Yes, both the marketing department and the university have established criteria that the internship opportunity and the organization must meet. For more details, please refer to the information provided above under the title Marketing Internship Job Requirements

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