Dr. Rebeca Perren is an award-winning Associate Professor of Marketing at California State University San Marcos, recognized for her commitment to education and for significantly impacting her students' educational journey. Prior to her tenure in academia, Dr. Perren's professional portfolio was diverse and impressive. Her experiences range from managing marketing strategies for various firms in the skydiving industry to offering her expertise and services to financial advisors in the brokerage sector.

Dr. Perren's research intersects the fascinating social and market domains, concentrating on technology's role in facilitating consumption. Her work has been featured in numerous renowned journals, such as the Journal of Marketing, the Journal of Business Research, the Journal of Consumer Marketing, the Journal of Marketing Theory and Practice, and the Journal of Promotion Management. She is also an editorial contributor, co-editing a special issue of the Journal of Marketing Education and the Handbook on Intra-Cultural Marketing, advocating for diversity and inclusivity in the field.

Beyond her academic achievements, Dr. Perren is deeply committed to being an agent of change in higher education. She co-founded the Ph.D. Project Committee for Hispanic Excellence – an initiative recognized by the White House Initiative on Educational Excellence for Hispanics. Additionally, she advises the Marketing Doctoral Student Association (MDSA), holds a board position at the Marketing Ethnic Faculty Association (MEFA), and was selected to be part of the inaugural PhD Project Advisory Council (PAC-15).

As an educator, Dr. Perren is committed to harnessing marketing's potential to drive change. She encourages boundary-pushing strategies and socially responsible approaches. For Dr. Perren, marketing is not just a discipline – it's an exhilarating journey and a platform for beneficial societal change.

• Ph.D., Business Administration, Marketing Track | July 2015
  University of Central Florida, Orlando, FL.  
  
  
• M.B.A., Business Administration | July 2008
  Stetson University, Deland. Graduated with the highest honors. 
  
  
• B.A., Business Administration, Marketing Major | December 2002
  University of South Florida, Tampa, FL. Graduated Summa Cum Laude.

COURSES TAUGHT AT CSUSM:

Undergraduate Courses

• Foundations of Marketing (MKTG 302/305)
• Marketing Analytics (MKTG 458)
• Global Marketing (MKTG 448)
• Social Media Marketing (MKTG 454)

Graduate Courses

• Marketing Intelligence (MKTG 612)
• Global Marketing (MKTG 614)
• Business Research Methods (BA 604)

LEADERSHIP AND INITIATIVE IN CURRICULUM-RELATED ACTIVITIES

• Developed a new upper General Education course focusing on Business Ethics (CC area)

• Reengineered the Marketing Analytics curriculum for Spring 2023, pioneering service learning within the College of Business

• Co-chaired a task force to review and recommend curriculum changes to our signature Business Professional Development Program (BUS 300)

• Led curriculum revisions for the SMBA program during tenure as GCC chair

• Introduced innovative teaching methods in the classroom, including immersive sections of the Foundations of Marketing course and a retail scavenger hunt as an experiential learning activity.

• Completely redesigned the Foundations of Marketing course for online format during the pandemic, leveraging insights from the Association of College and University Educators (ACUE) Microcredential in Promoting Active Learning Online (Summer 2020), maintaining student evaluation scores and engagement in large sections (120+ per section).

REFEREED JOURNAL PUBLICATIONS 

Richardson-Greenfield, Pam, and Rebeca Perren (2023) “Implementing a Short-term Field-based Experiential Learning Activity: The Retail Scavenger Hunt.” Accepted for publication at Atlantic Marketing Journal

Stewart, Kristin and Rebeca Perren (2023) “Social Media Snap Judgments: The effect of social media-based brand cues on purchase intention,” Journal of Marketing Theory and Practice. 

Stewart, Kristin and Rebeca Perren (2022) “Under the Spell of your Smartphone: How dependence evokes a halo of trust in advertising,” Journal of Promotion Management, 29 (1), pp 106-124.

Satornino, Cinthia B., Demetra Andrews, Rebeca Perren, and Michael K. Brady (2019), "Beyond personality: an emergence view of influential consumers," Journal of Consumer Marketing, 37(2), pp. 160-169.

Perren, Rebeca, Kristin J. Stewart and Cinthia B. Satornino (2019), “Puritan Peers or Egoistic Entrepreneurs? How Lateral Exchange Markets Impact Moral Identity,” Journal of Consumer Marketing 36(3), pp. 366-378.

Perren, Rebeca and Robert V. Kozinets (2018), “Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy.” Journal of Marketing 82(1), 20-36. 

Lawson, Stephanie, Mark Gleim, Rebeca Perren, and Jiyoung Hwang (2016). “Freedom From Ownership: An Exploration of Access-Based Consumption.” Journal of Business Research (69), pp. 2615-2623. 

Massiah, Carolyn A., Rebeca Perren and Ronald E. Michaels (2014), “Successfully Supersizing Marketing Instruction: A Comparison Study of Instructional Delivery Modes for Principles of Marketing to Mega-Class Sizes,” Atlantic Marketing Journal, 3(2), 5. 

EDITORIALS AND BOOK CHAPTERS

Feori-Payne, Meegan, Rebeca Perren, and Stephanie J. Lawson. “Branded Resale Apparel Programs: A Response to Collaborative Consumption”  Forthcoming Chapter in “Understanding Collaborative Consumption” Edward Elgar Publishing, UK.

Perren, Rebeca (2022) “New Directions in Intra-Cultural Marketing Research” in  G. Brodowsky, R. Perren, and C. Schuster eds. Handbook of Research on Ethnic and Intra-cultural Marketing. Edward Elgar Publishing, UK.

Crittenden, Victoria, Cassandra Davis and Rebeca Perren (2020), “Editorial: Embracing Diversity in Marketing Education,” Journal of Marketing Education 42(1) pp. 3-6. 

Perren, Rebeca and Grauerholz, Liz (2015), “Collaborative Consumption”. In: James D. Wright (editor-in-chief), International Encyclopedia of the Social & Behavioral Sciences, 2nd edition, Vol 4. Oxford: Elsevier. pp. 139–144. 

NON-REFERRED PUBLICATIONS

Perren, Rebeca, Kelly Kilgore and Liz Grauerholz (2012), “Helping undergraduates prepare for graduate school: Advice from the trenches.” Teaching Matters. Newsletter of the Section on Teaching and Learning, American Sociological Association. 

GRANTS AND FUNDING

2016 – Research, Scholarship, and Creative Activity AY2016-17: Social Noise or Social Signaling? Examining Consumer Perceptions of Organization’s Display of Social Media Icons - Funded

2016 – American Marketing Association Foundation Valuing Diversity Research Grant: Creative Chaos: The Interface between Immigration and Innovation – Funded

DEPARTMENT & COLLEGE

• Marketing Department Chair  (AYs: 2023-26)
• CoBA Operations Team – Member ( (AYs: 2023-26)
• CoBA Strategy Team – Member (Chair, Spring 2023; Member, Spring 2020 - Current)
• Marketing Peer Review Committee (Chair, Fall 2021; Member, AYs 2020-2024)
• CoBA Student Conduct Taskforce (Spring 2024)
• Faculty/Staff Award Policy Taskforce (Fall 2023)

UNIVERSITY

• Student Affairs Committee – Chair (AYs 2022-2024), Member (AYs 2021-2025) 
• Academic Senate Executive Committee (AYs 2022-2024)
• University Internship Council (Spring 2024 - current)
• Community Engagement Faculty Advisory Committee (AYs 2023-2025)
• Search Committee Member  – Director of the Cougar Success Life Cycle (2022-2023, 2023-2024)
• Executive Committee Appointee – Selection Committee, President’s Award for Inclusive Excellence and Diversity  (Fall 2023)
• Invited Panelist – Faculty Mentoring Program Graduate Panel (Fall 2023)

INVITED ENGAGEMENTS/APPOINTMENTS

• Invited Panelist - Impactful learning. Incorporating DE&I into classroom sessions to spark creativity and learning – Going beyond examples to activities and conscious engagement, American Marketing Association Summer Educators Conference, San Francisco, CA (2023)
• Attendee - Aspiring Leaders Seminar - AACSB/PhD Project - Tampa, FL (Summer 2023)
• Facilitator - American Marketing Association Diversity Leadership Institute (Summer 2023)
• Inaugural member of PAC-15 (The PhD Project Advisory Council)
• Editorial Review Board – Journal of Marketing Education (2020-current)

ADDITIONAL PROFESSIONAL MEMBERSHIP AND SERVICE

• Faculty Advisor and Planning Committee Member– PhD Project Marketing Doctoral Student Association (2020-2023)
• Planning Committee Member, Session Chair, and Invited Panelist – Annual PhD Project National Recruitment Conference for Prospective Doctoral Students (2015 - current)
• Board Member-at-Large (current), PhD Project Liasion (2020-2023), Membership Director (2020-2022) – Marketing Ethnic Faculty Association.
• Co-Editor - Handbook of Research on Ethnic and Intra-cultural Marketing, Edward Elgar Publishing, UK (2022)

• CSUSM Faculty Innovation Fellow 2023-2024
• CSUSM Graduate Teaching Excellence Award - Specialized MBA Program, Class of 2023
• CSUSM College of Business Inaugural Outstanding Service Leadership Award (2022)
• Nominated for the Wang Family Excellence Award (2017)
• William R. Jones Most Valuable Mentor Award, McKnight Fellows (2017)
• American Marketing Association Foundation Valuing Diversity New Faculty Research Grant (2016)
• Israel Tribble Award for Outstanding Alumni Support, Florida Education Fund McKnight Fellows (2015)
• Florida Education Fund McKnight Doctoral Fellowship Recipient (2010-2015)
• UCF Graduate Research Forum Winner, Best in Category Award for Business (2015)
• AMA Sheth Foundation Doctoral Consortium Fellow (2014)
• American Marketing Association Foundation Valuing Diversity Scholarship (2013)
• College of Business nominee for UCF Order of Pegasus Award (2012 & 2013)
• Hispanic Association of Colleges & Universities NASCAR/Wendell Scott Sr. Award (2012)
• UCF Dean’s Presentation Award for outstanding accomplishments and exemplary contribution to the graduate fellowship community at UCF (2011)
• Liam Glynn Travel Scholarship, AMA SERVSIG Doctoral Consortium (2011)
• UCF Graduate Research Forum Winner, Best in Category Award for Business (2011)
• SCP Diversity Travel Scholarship runner-up, Winter Conference (2011)
• UCF Summer Mentoring Fellowship (2010)

Access full CV here

Connect with me on Linkedin: https://www.linkedin.com/in/rebecaperren/