CSUSM’s Social Media Guidelines apply to individuals as well as academic and administrative units who engage in social conversations on behalf of the University. All employees who use social media on behalf of the university are also subject to the Social Media Policy(coming soon). Because social media tools and applications have the potential to have a significant impact on the reputation of the University, we have developed this document to help properly portray, promote and protect the institution and to assist CSUSM employees in managing their social media accounts.
In order to have an officially recognized CSUSM social media account, the following guidelines must be observed:
- Anyone wishing to create account for the university must be an employee of the university, and submit a request for approval including the names and contact information of two administrators.
- Each social media account shall have at least two administrators. If two are not available, you may request that a staff member from the Office of Communications help to administrate. This is to ensure accountability, as well as to share the load of posting.
- Naming Guidelines: Naming a social media account is important for consistency and brand unity. Whenever possible, “CSUSM” or “Cal State San Marcos” should be listed before the department, program or organization name.
- Logo and profile images: account and pages should feature the proper University-approved logo or photographs used to display CSUSM’s campus beauty. Where a social media application allows customization of colors or design, the University style guide still applies.
- Be respectful of CSUSM, its services, employees, students and constituents.
Let all your interactions via social media on behalf of the university do no harm to the University or to yourself. Use good judgment about content, and do not post any content that is threatening, obscene, a violation of intellectual property or privacy laws, or otherwise injurious or illegal
- Think before you post
Understand that social media is public, permanent and retrievable. Please treat your role using social media on behalf of the university seriously and with respect. Your messages can be read by anyone, even those not on your friend/subscriber list. Similar to university email, there should be no expectation of privacy in your posts or messages.
- Be timely and relevant
Content should only be posted if it furthers the University’s educating, teaching or research mission. Assign administrators who can regularly post and monitor content. If possible, create a posting schedule. The recommended minimum frequency is 1-2 per week. Accounts will be reviewed annually and those that have been inactive for several months will need to be removed.
- Be clear and transparent
Clearly state your role or title in your interactions with anyone when using social media on behalf of CSUSM. University employees who use social media personally should clearly communicate that they are not acting in a representative capacity. All account should include a disclaimer regarding content and opinions on this site. (e.g. Shared posts and RT’s are not endorsements)
- Be accurate, and correct your mistakes
Make sure you have all the facts before you post. It is much easier to verify information before posting, than to retract it later. Cite and link to sources when applicable. If you make a mistake, admit it. Be upfront and timely with your correction. It is best to publicly show a correction rather than deleting and reposting information.
- Do not censor negative comments
It is best not to censor negative comments toward CSUSM left on your social media sites, as it violates the spirit of social media and the principles of free speech. In many cases, your other page fans will come to your defense and counter the negative comment with a positive response. If this doesn't happen, you may use your best judgment as to whether you want to reply officially and respectfully, or simply ignore the comment. (When in doubt, please consult the Office of Communications, email@example.com) However, delete comments with offensive or inappropriate language, personal attacks, or confidential information.
- Censor promotional posts sometimes
You may delete any spam or promotional posts from your wall, and upon repeated offenses, block the user responsible. However, if the promoted post is relevant to our social media audiences (see above) and doesn’t directly complete or conflict with a policy or contract with CSUSM, it is not necessary to delete. (e.g. a company trying to sell textbooks would be in conflict with our bookstore, but a local business posting an internship may not be.)