Management
Management Option courses concentrate primarily on relationships among members of organizations as well as organization decision-making behavior and cultures. The courses draw on many facets of the social and behavioral sciences to guide students in their intellectual development. A common theme is the use of people skills to manage employees.
Marketing courses are also taken by students to enhance their understanding of how firms develop mutually beneficial exchanges with consumers and other businesses.
Marketing
The Marketing Option is primarily for those who want to become involved in global sales and marketing. In all but very small firms, a career in global marketing and sales normally requires several years experience at a domestic site and a good familiarity with the firm's products and services. As a result, the specialized courses for this track are focused mostly on fundamental marketing principles and knowledge that are important for domestic and global operations.
Individuals who select this track should have an excellent foundation in marketing, generally be people-oriented, flexible and curious about different areas of the world.
