The Bachelor of Arts in Communication degree program provides students with a comprehensive knowledge of the nature of communication, its varied forms and uses, and its multiple social, cultural, and cognitive effects. Courses introduce students to the significance of communication within their own lives, showing its relevance to the complex relationships they enter into as participants in families, communities, and organizations; as representatives of one or more cultures; and as consumers of information distributed through mediated channels.

As the world becomes more complex, so do the forms of communication needed to interact. This is especially evident within contemporary institutions where gender, race, ethnicity, sexual orientation, and social class differences must be negotiated on an ongoing basis through everyday communication activities.

The study of communication in everyday settings is essential for:

  1. Judging whether communication processes are effectively meeting the needs of institutions and the people involved with them;
  2. Analyzing systems of communication in order to identify areas for change;
  3. Devising plans to improve communication practices and systems.

The Bachelor of Arts in Communication teaches analytical, critical, and practical skills that will help students to understand and improve communication practices and systems in all types of social settings. Students learn to recognize and understand communication issues and systems in order to make decisions effectively, to solve problems.

Student Learning Outcomes

The Bachelor of Arts in Communication teaches analytical, critical, and practical skills that will help students to understand and improve communication practices and systems in all types of social settings. More specifically, students who graduate with a B.A. in Communication will be able to:

  1. Understand and critically evaluate forms and theories of communication in order to identify and differentiate points of view;
  2. Describe and explain issues, problems or conflicts in the contexts in which they occur and work towards effective solutions using a variety of theoretical frameworks;
  3. Comprehend language and communicative interactions as creating, sustaining, and reflecting individuals, cultures, communities, and organizations;
  4. Recognize and account for one’s standpoint within diverse communication situations;
  5. Confront challenging situations in ways that develop understanding of the interests of multiple parties, and contribute to viable responses;
  6. Understand how various forms of communication are produced, interpreted and affect different audiences;
  7. Analyze as well as develop arguments, which may include the reasoning process, use of evidence, presence of fallacies, values and assumptions, in order to respond effectively;
  8. Analyze rules or patterns at work in a variety of communication events;
  9. Understand the contribution of communication to creating, sustaining, challenging, and transforming a variety of power relations;
  10. Selectively apply communication research methods to investigate social, political, legal and cultural arrangements;
  11. Demonstrate understanding of ethical dimensions of communication;
  12. Recognize and articulate the benefits and challenges of diverse communicative practices of people living in a global/multicultural society;
  13. Understand and utilize communication as a tool for positive social change.

Career Opportunities

Communication is increasingly recognized as an extremely significant, multifaceted phenomenon that deserves our focused attention. Increasingly, both private and public sectors are emphasizing the importance of communication skills in their hiring decisions and assessments of potential for career success. Consistently, business leaders have identified that potential employees must have effective communication skills and be able to work collaboratively with people of diverse backgrounds.

The growing telecommunications and digital information industries are very receptive to communication majors, as are private and public organizations and agencies, which often hire communication majors as specialists and consultants to improve organizational communication. A communication degree offers interesting career opportunities in the areas of business management, public health communication, community relations, government, public affairs, international trade, conflict mediation, advertising and
market research, foreign service, teaching, and law.

Preparation

High school students should take four years of English, including composition. Social Science and civics courses, including History and Economics, are encouraged. A familiarity with computers is also desirable.

Transfer Students

Community college transfer students may transfer a maximum of nine (9) lower-division units in Communication. Students must have earned a grade of C (2.0) or higher in the coursework to be counted for credit toward the major.