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Beyond the Stereotype

A CSUSM Social Justice Initiative to Stop Cultural Appropriation

A new series of thought provoking posters will be on display during the Spring 2015 semester at the Kellogg Library at California State University San Marcos (CSUSM), exploring contemporary issues of cultural appropriation and social justice. The exhibit, titled "Beyond the Stereotype," features CSUSM students tearing photos of various racial and ethnic costume stereotypes with the text, "There is more to me than what you see. Beyond the stereotype, there is history." The posters will be on display from February 3 – May 22, 2015, free and open to the public during all library hours. To arrange for a class visit or guided tour, please contact Outreach Librarian Melanie Chu or 760.750.4378.

The California Indian Culture and Sovereignty Center and Dr. Joely Proudfit are the co-creators of the Beyond the Stereotype poster campaign and images, which were the product of a yearlong collaboration between various University entities and student organizations, including the Office of Diversity, Educational Equity, Inclusion and Ombuds Services, Student Life & Leadership, Civility Campaign, Public Relations Club, American Indian Student Alliance, Dr. Fredi Avalos, and other campus partners. 

The aim of the project is to educate the public and campus community about cultural appropriation, often defined as the adoption of elements, such as traditional clothing, of one culture by members of a different culture, particularly when the source culture is a minority group that has been oppressed or exploited. Because cultural appropriation often enlists the use of stereotypes, part of the aim of the project is to also understand stereotypes and the harm they cause. A total of eight posters were created which are available for download below.

Click on poster image to download:

Beyond the Stereotype Poster 1
Beyond the Stereotype Poster 2
Beyond the Stereotype Poster 3
Beyond the Stereotype Poster 4     
Beyond the Stereotype Poster 5
Beyond the Stereotype Poster 6
Beyond the Stereotype Poster 7
Beyond the Stereotype Poster 8


Creative Commons License 

This work is licensed under a Creative Commons Attribution-NonCommericial-NoDerivaties 4.0 International License. These posters may be downloaded and reproduced for nonprofit and/or educational purposes. Neither the images or text may be changed or altered in any way.