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Color and Typography

University Fonts

Sansumi Font Family, Interval Sans Pro Font Family, Bianca Font

FORMAL VOICE

In formal voice, we are California State University San Marcos (note: there is no comma between University and San). This voice is reserved for distinctive events and communications. The formal voice is dignified and institutional by nature. It is used in official documents, announcements, and ceremonies to all audiences, local, national and international.

Colors

If you are not printing in Pantone colors please use the CMYK breakdown on this page. Add swatches using the "Pantone + Color Bridge Coated" book when creating files in Illustrator and InDesign. Avoid combining only gold, orange or yellow with teal, blue or cyan as they represent another local University's colors.

Formal Voice Color Palette

 Examples

Formal Voice Example
Formal Voice Example
 
Formal Voice Example
 
 

STANDARD VOICE

The standard voice is reserved for engaging and informal communications and it is the most common voice. It is used with many audiences, including students, families, and faculty, staff, alumni, and community members. It is appropriate on and off campus.

Colors

If you are not printing in Pantone colors please use the CMYK breakdown on this page. Add swatches using the "Pantone + Color Bridge Coated" book when creating files in Illustrator and InDesign. Avoid combining only gold, orange or yellow with teal, blue or cyan as they represent another local University's colors.

Standard Voice Color Palette

Examples

Standard Voice Example
Standard Voice Example
 
Standard Voice Example
Standard Voice Example
 
Standard Voice Example
Standard Voice Example
 

CASUAL VOICE

The casual voice is informal, friendly and energetic. These communications are for groups very familiar with the University, such as current students, recent alumni, faculty and staff. Casual voice is primarily used on campus.

Colors

If you are not printing in Pantone colors please use the CMYK breakdown on this page. Add swatches using the "Pantone + Color Bridge Coated" book when creating files in Illustrator and InDesign. Avoid combining only gold, orange or yellow with teal, blue or cyan as they represent another local University's colors.

It is advised to use a "formal voice" color in conjunction with two or three "casual voice" colors when laying out a print piece or creating a graphic.

Casual Voice Color Palette

Examples

Casual Voice Example

Casual Voice Example
Casual Voice Example