Rebeca Perren, Ph.D.

Dr. Rebeca Perren is a Professor of Marketing at Cal State San Marcos. Her work focuses on business education, emerging technology, consumer behavior, and marketplace equity.

 

An award-winning educator with more than a decade of experience in higher education, Dr. Perren has led student-centered initiatives that connect the College of Business Administration with the broader community, including an internship program and a student-run digital marketing agency serving regional nonprofits.

 

Her research examines how technology, ethics, and social dynamics shape consumer behavior, brand strategy, and the marketplace. Her work has been published in leading marketing and business journals, and she contributes to the field through editorial leadership focused on societal and business impact.

 

Nationally, Dr. Perren serves on the American Marketing Association Foundation Board of Advisors, which she will chair in 2027–2028, and is an inaugural member of the PhD Project Advisory Council, advancing diversity and representation in business education.

 

Across her teaching, research, leadership, and service, Dr. Perren brings a bold conviction that marketing, done right, can be a genuine force for good.