Preparing for an Academic Presentation
Advice for Presenting at the Undergraduate Scholars Research Conference, sponsored
by the Western States Communcication Association
A research presentation is a unique opportunity for scholars to present and share
findings from a particular study or analysis. For students who completed COMM 402,
you might recall that Jim Kuypers (2011) in Rhetorical Criticism: Perspectives in Action refers to this phase of the research process as the “counter-communication stage”
(p. 19). Essentially, “[t]he idea is to share your [findings] with some segment of
the public with the hope that it will provoke some type of feedback; the best [research]
attempts just this” (p. 19). Keep in mind that feedback received (e.g., from professors,
peer reviews, etc.) is but one form that results from public exchanges about an idea.
The point here is simply that, “once released to this public realm, a [researcher’s]
work takes on a life of its own. Feedback, positive or negative, should be viewed
as what it is: evidence of the critic entering into a larger conversation” (p. 19).
Now, in order to feel confident and prepared, you’ve got some work to do!
What to expect during your panel session – In previous years, the USRC holds several panel sessions organized thematically
with four presenters each. Each paper presentation should last about 10–12 minutes.
Each panel session is started and concluded by the chair, who serves a dual role as
a respondent. The panel chair is typically a professor of communication and each has
their own style. In general, the chair will introduce the panel, the panel theme,
and name all of the presenters and their paper titles. Following the order provided
by the chair, each paper is delivered from a podium. Panelists typically take 10 seconds
to re-introduce themselves and their paper title, and off you go! After all papers
have been presented, the chair transitions to the role of respondent and will provide
some overall concluding thoughts to wrap up the panel as well as open up the discussion
for whatever time is remaining (This is also why you should not go over the time allotted to you!). Typically, these open dialogues allow audience
members to pose questions, seek points of clarification, and/or offer additional perspectives
and interpretations that might assist you (the researcher) in continuing to develop
the project—These conversations tend to be very positive, engaging and provide feedback
or affirmations of how awesome your project is!
A couple things to keep in mind:
- To stay within 10–12 minutes, in narrative form, your presentation should be condensed
down to about 5 to 6 pages of double spaced text.
- Don’t be nervous! These presentations can be fun! You all will be positioned as experts on your topic and text. This is your opportunity to demonstrate and share that expertise
with the WSCA USRC learning community.
- Don’t forget to practice! While it is common (and perfectly acceptable) to read parts
of these academic presentations, the best presenters will also be prepared to engage
their audience with off-hand comments, possibly a joke, or anecdote. At times reading
a paper for 10 minutes can seem daunting, hard to follow, and stilted for audience
Suggested Presentation Outline:
Introduction (30 seconds–1 minute):
- Use an attention getter to generate interest about your artifact or study;
- Explicitly identify the artifact, discourse, or social phenomena that you examined
and provide some sort of justification for the project (i.e., explicitly state why
your research is merited);
- State your research question(s) and the thesis advanced;
- Provide a paper preview—tell your audience exactly what you are going to be talking
about and how your presentation will unfold;
Context/Literature Review (2 minutes):
Identify and characterize the scholarly conversation that you are seeking to contribute
to. This means:
- Briefly demonstrate your knowledge about what other scholars have argued/concluded
about in similar studies.
Methodology (30 seconds–1 minute):
- Offer a succinct and meaningful discussion of your artifact, discourse, or phenomena,
including its occasion and audience(s); related popular/public commentaries; and,
if necessary, any additional justification for why your artifact or phenomena merits
- Offer a clear and succinct explanation of the method that you used for analysis.
Analysis (5 minutes):
- This section should demonstrate use of the chosen method and reveal findings, arguments,
and/or conclusions that are insightful, interesting, and/or a “surprise.”
- The analysis portion of the presentation may also serve as an alternate place to account
for relevant social, political or economic contexts, if this was not already done
within the introduction.
Discussion aka Conclusion (1 minute):
- Provide a brief (!!!) recap of main arguments.
- Clearly state the implications of your analysis. This may include: an elaboration
of the political or social implications of your artifact or social phenomena;
- Provide an elaboration of what your analysis teaches us about rhetoric or rhetorical
discourse and how it functions OR what your investigation—particular to a social phenomena
or discourse—can teach us.
For PDF version: Preparation for an Academic Presentation at the Undergraduate Scholars Research Conference, sponsored by the Western States Communication Association
Written by Alexandra Jackson Nevis; Approved by Department Chair. Spring 2017.